Curious rumours re-circulating regarding a new Fuji camera
The Fuji faithful have for a number of years maintained and circulated rumours that Fuji would one day enter the digital full frame market.
Lets face it a full frame “X” camera would be something truly special and therefore something to dream about. However I for one have alway thought it “pie in the sky” I just don’t think the economics would add up for Fuji .
Whilst Sony’s A7 mirrorless full frame cameras have opened up the full frame market in general and in the process made full frame ownership more affordable, the likes of Nikon and more recently Pentax-Ricoh have hit back with equally affordable models.
Is there further viable growth potential in the full frame market? Well clearly there is some potential but sufficent growth and return for a new player? Am not so convinced.
Well curiously an old persistent Fuji rumour has recently re-surfaced which hints that Fuji will introduce a DIGITAL medium format camera one assumes to compete with the likes of the current Pentax 645 models?
Could this actually be true this time? Mmmmm I wonder.
Remember recently Hassalblad (much to the frustration of the Hassalblad faithful) introduced the mirrorless medium format X1D and no one saw that coming so I suppose anything is possible?
And also remember Fuji does have a history of medium format film cameras
Fuji GF 670
So speculating, would any future digital Fuji medium format camera be an “X” camera, ie a medium format with a large Trans-X sensor?
I would think this highly doubtful and surmise that Fuji would most likely use a Sony developed sensor with some tweaks?
I do reckon that if these rumours are true then Fuji would be crazy not to try and build on the “X” factor of its current APS-C “X” cameras by keeping a traditional retro look and make any medium format camera DSLR like in form and petite in size?
Would the camera be mirrorless? I’d imagine so?
Naturally all this must be taken with a very large dose of salt, rumours are just that and often much more ie total fantasy and we are entering the rumour season.
Having said that the more I think about it, the release of a digital mirrorless medium format camera by Fuji does make some commercial sense, certainly more so than a Fuji full frame model (due to larger mark ups and return for what would still be an expensive camera)
If any company has shown a willingness to do something different its Fuji.
As Photokina 2016 approaches the internet buzzes with all sorts or curiuos and wild rumours some have more foundation than others. But it does seem a bit too early for April Fools, so there may be something in it, then again I hear that Elvis is alive and well living the quiet life in Southend?
Mark Baynham (August 2016)